La Prima Tazza is a local coffee shop in Lawrence, KS. Their branding consists of a couple simply drawn coffee paraphernalia and their bright orange sign out front. Their packaging consists of Styrofoam to-go cups, with no branding. The redesign you see here incorporates a new packaging idea for buying a muffin and coffee to go that uses new branding. The branding created here has been simplified, using coffee beans as an icon and a limited color palette. Scroll through to see this new brand at work.